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Pay Per Click Ads

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Online Pay Per Click Ads Starts at Rs. 5000.00 / -
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About Pay Per Click Ads

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising. In the flat rate pay-per-click model, an advertiser pays a publisher a fixed fee for each click. Publishers generally keep a list of different PPC rates that apply to different areas of their website. Note that publishers are generally open to negotiations regarding the price. A publisher is very likely to lower the fixed price if an advertiser offers a long-term or a high-value contract.


Immediate Results

PPC ads can generate immediate traffic and visibility for your website or business, making them ideal for short-term promotions, product launches, or seasonal campaigns.

Targeted Advertising

PPC platforms offer advanced targeting options based on keywords, demographics, interests, behaviors, and geographic locations, allowing advertisers to reach specific audience segments.

Measurable Results

PPC campaigns provide detailed performance metrics, such as clicks, impressions, conversions, click-through rates (CTRs), and return on ad spend (ROAS), enabling advertisers to track and measure the effectiveness of their campaigns.

Budget Flexibility

Advertisers have control over their ad spend, with the ability to set daily or campaign-level budgets and adjust bid amounts in real-time, providing flexibility and scalability in budget allocation.

Brand Exposure

PPC ads can increase brand visibility and exposure by appearing at the top of search engine results pages (SERPs) or in prominent positions on social media feeds, even if users don't click on the ads.

Community Building

SMM enables businesses to build communities around their brand, products, or services, fostering a sense of belonging and facilitating peer-to-peer interactions among customers and followers.


  • Campaign Brief or Strategy Document: Outline your campaign objectives, target audience, messaging, budget, and key performance indicators (KPIs). This document serves as a roadmap for your PPC campaign.
  • Keyword Research Report: Document the results of your keyword research, including relevant keywords, search volumes, competition levels, and potential bid prices. Use tools like Google Keyword Planner, SEMrush, or Ahrefs for keyword research.
  • Ad Copy and Creative Assets:Develop compelling ad copy, headlines, and descriptions for your PPC ads. Create or gather creative assets such as images, videos, or display banners that align with your messaging and campaign objectives.
  • Campaign Setup Checklist: Create a checklist outlining the steps for setting up your PPC campaign, including campaign structure, ad groups, targeting options, bid strategies, ad extensions, and tracking parameters.
  • Budget Allocation Spreadsheet: Track your PPC campaign budget allocation, including daily or monthly budgets, bid amounts, and projected costs per click (CPC). Monitor spending and adjust budgets as needed to maximize ROI.
  • Ad Performance Templates: Develop templates or spreadsheets to track ad performance metrics such as clicks, impressions, click-through rates (CTRs), conversions, conversion rates, and return on ad spend (ROAS) for each campaign and ad group.
  • Ad Testing Plan: Create a plan for A/B testing or multivariate testing of ad variations, headlines, calls-to-action (CTAs), and creative elements. Document test hypotheses, variables, timelines, and success criteria.
  • Campaign Launch Checklist: Prepare a checklist for launching your PPC campaigns, covering tasks such as campaign review, ad approvals, budget activation, ad scheduling, and tracking setup to ensure a smooth campaign launch.
  • Analytics Setup Guide: Document instructions for setting up tracking and analytics tools such as Google Analytics or third-party tracking platforms to monitor campaign performance and measure key metrics accurately.
  • Reporting Templates: : Develop standardized reporting templates or dashboards to track and analyze key performance indicators (KPIs) for your PPC campaigns. Customize reports based on campaign objectives and stakeholder requirements.

Steps Required for Pay Per Click

Keyword Research :Identify relevant keywords and search terms that potential customers are using to find products or services similar to yours

Ad Copy and Creative: Create compelling ad copy and creative assets that resonate with your target audience and encourage clicks and conversions.

Ad Targeting:Define your target audience criteria, including demographics, interests, behaviors, and geographic locations, to reach the right audience with your ads.

Bid Management :Set bid amounts for your keywords or target audience criteria, adjusting bids based on performance metrics, competition, and campaign objectives.

Ad Extensions:Utilize ad extensions such as sitelinks, callouts, location extensions, and call extensions to enhance your ads and provide additional information to users.


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